From the Desk of Matt Rhodes & James J. Jones
Re: How Powerful Names Build Credibility and Authority

Dear Aspiring Publisher and/or Entrepreneur:

If you've been looking to build and grow a powerful brand...either as an author, or as an entrepreneur...you need to look no further than your name.

There is proven science that has revealed there is an unexplained "subconscious power" hidden inside certain names. Some names have resonance. Some names SELL and convey authority...and some names don't.

People often use their "real" name to launch their business and build their brands. But, as you'll find out today, that might be a big mistake.

There could be many reasons you don't want to use your real name when you write books and grow your business:

By using not just any pen name - but the right pen name - you can establish instant authority and credibility to sell more copies of your books, products and services. But more importantly, you can protect your own "real" name and reputation from the stigma of failure.

Coming up with the perfect pen name - especially multiple perfect pen names, if you're like me and operate in multiple niches - is difficult. Some people "think" it's easy and that a name doesn't really matter. That any name will do.

That's because they haven't learned from J.K. Rowling's destructive mistake...

If you need any more proof that there is power in a name, take note of your brain's reaction as soon as you read the name J.K. Rowling: Authority. Established Author. Powerful Brand Name.

You couldn't prevent the instant authority association if you wanted to...but even great authors can make huge mistakes.

Her epic mistake came after her Harry Potter book series ended. It cost her many, many millions in lost book sales. She didn't realize how powerful her BRAND NAME had become.

She wrote a book and tried to release it under a weak pen name. She chose NOT to leverage her powerful BRAND NAME (initially!) and chose NOT to launch it in the traditional fashion.

It was a total flop. It sold very few copies. Many publishers even turned down the opportunity to publish the book!

Remember - this is the author who wrote Harry Potter - the most popular series of bestselling books EVER.

The publisher spent about $1.8 million dollars to publish the book...and it sold less than 8,500 copies in the first 3 months. The publisher initially LOST money!

J.K. Rowling tried to regroup and it was "leaked" to the press that this book was written by her under a psuedonym - and she certainly makes no secret of it now. Only after she revealed that her BRAND NAME was behind the book did sales surge.

The problem was that she used an unmemorable pen name. You can imagine "J.K. Rowling" as an epic, bestselling author. But "Robert Galbraith?" I had to look the name up multiple times to even write this letter for you...because I kept forgetting it!

Her pen name was simply not nearly good enough. It didn't flow. It didn't stand out. It wasn't even unique. These are things that can be measured!

Unfortunately, when your products fail to sell, you don't have the benefit of being able to fall back on a billion dollar BRAND NAME, like J.K. Rowling did - but you can harness the power of choosing the right pen names for yourself and your business, right now.

Before I show you, let me give you one more example of someone you know who may become President of the United States, largely due to his family's (pen) name...

I'm sure it's becoming clearer to you by now... names ultimately become BRAND NAMES. Legendary Names Have POWER and SELL.

The Kennedys. The Rockefellers. The Clintons. The Bushes. The Trumps?

It's not just the name recognition. Take a moment and set aside your personal feelings for Republican Presidental Candidate and Billionaire Businessman Donald J. Trump and look at his business.

Why does he put his name on everything he does? Why are people willing to pay him many millions of dollars to use his brand name?

Because his name... is HIS BRAND! And it's a very powerful and lucrative brand at that.

But here's what few people know...

"Trump" is NOT the real original family surname! Trump's original last name was Drumpf, but his grandfather decided to change his last name to TRUMP upon immigrating to the United States.

He essentially assumed a NEW, POWERFUL SURNAME that he thought would bring him and his family better fortune.

Why? For one of the reasons I listed above - to gain instant credibility!

Did it work? It certainly did. It's not just Donald Trump who has been successful - his father Fred Trump built apartment buildings for the masses in New York City that propelled his net worth to $200 million dollars.

As Trump states in his book, Think Like a Billionaire: "[Changing the family name was] a good move, I think, since Drumpf Tower doesn't sound nearly as catchy."

Now, I'm not trying to get you to change your last name. But I am trying to get you to embrace the realization that there is power of behind a "just a name"...and that your pen name can become your own multi-million dollar BRAND NAME.

And that certain names have resonance!

Trump's grandfather understood the secret power of the right name and completely embraced his new BRAND NAME to help his son earn $200 million...and turned his grandson into a billionaire.

And now, for the first time ever, you can harness this power for yourself...

If you're ready to SELL MORE, listen up... It's time for you to harness the secret 4-step process that we've perfected to discover the perfect pen names for you and your niche. It's all built right into Pen Name Generator for you, to make it as easy as possible to unlock your own POWERFUL BRAND NAME.

Step #1: Determine What TYPE of Name You Need

Not every pen name will suit every niche. That's why Pen Name Generator allows you select from a huge variety of pen names, for whatever project you intend to launch...

Step #2: NARROW DOWN Pen Names that Resonate

Names have power. When you see a pen name that you like and that feels "right," you'll want to save it. That's why Pen Name Generator allows you to SAVE and RATE the best pen names that you generate...and easily keep track of your pen names across multiple projects at once.

Step #3: TEST Your Favorite Pen Names On Book Covers

Pen Name Generator creates an instant mockup of how your favorite pen names will look on example book covers. Virtually every successful brand has published their own book in one way or another, and the business behind YOUR NEW BRAND should be no different.

Authority is created with the right pen name on your cover. You'll be able to tell instantly if your favorite pen names meet your standards. You can use this feature for as many pen names as you want:

Step #4: Verify UNIQUENESS with an INSTANT AUDIT CHECK

Have you ever gone through the trouble of building an ENTIRE BUSINESS around a pen name...only to find out later that the pen name is being used by someone else?

We have. And we never want to experience that pain and frustration again. That's why James built-in an Instant Audit Check for any of your chosen pen names to make sure that your new name is UNIQUE!

With Pen Name Generator, you can run FREE Unlimited Audit Checks instantly on ANY name you choose on Google and Amazon to make sure no one is already using it... and more importantly, ensure you can register the domain name:

We know that Pen Name Generator is already an incredible deal for only $27. But James and I wanted to make this a total no-brainer decision for you.

That's why - on top of the invaluable (potentially life-changing!) software you get today with Pen Name Generator - you’re also getting access to TWO unbeatable bonuses as part of our launch special…

Launch Bonus #1: The Secret 4-Step Bestseller Formula

This very brief, simple 18 page PDF guide lays out the #1 secret my team and I uncovered that not only makes all of your books far FASTER and EASIER to write... but also helps drastically boost your chances of moving up the Amazon Bestseller Charts.

The 4-Step Bestseller Formula is the result of over 10 years of my own personal research, along with many man hours invested by my team.

Note: This technique works to drastically boost the earnings and profitability of ALL of your books, including your Books and eBooks.

But, there’s more…

Launch Bonus #2: Our "#1 Secret Niche" LIVE Bestseller Workshop

Author Ashley Z reveals her hot Kindle Buyer's Niche LIVE to you during your Bonus Webinar...

This is the bonus to end all bonuses (seriously)…

We know that a lot of the customers who are using Pen Name Generator are not just looking to build their own brand...they're looking for the quickest and easiest path for selling more copies of their books.

That's why we're going to make it as easy as possible by revealing our #1 BESTSELLING NICHE on this free VIP workshop.

When you deal in a hot niche with real demand, your books sell themselves organically. (You can choose to pour on extra marketing firepower through ads if you want to accelerate book sales even more.)

There's a Fiery Hot Kindle Niche tucked inside a multi-billion dollar industry, and only a handful of smart people are tapping it to it's full potential. As a brand new customer of Pen Name Generator, you get EXCLUSIVE ACCESS to this LIVE WORKSHOP with never-before-seen Kindle training explaining how to tap into this secret niche…

Look, let's be honest with each other. If you've read this far, you're clearly interested in what you're seeing.

Can you put a price on discovering the perfect BRAND NAME that paves the way to your future? On remaining private and anonymous? On being able to become something GREATER than yourself, instantly?

You can't.

But you can put a price on the opportunity to unlock the brand-building power harnessed inside Pen Name Generator today.  It's only $27, but it's so powerful, and I'm so sure that you'll get use out of this, that I'm willing to make an outrageous zero-risk guarantee to you...